Automated Blogging Basics

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Content Marketing - The Old Way

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Hagar is still doing content marketing the manual way.

You probably already know that content marketing is routinely publishing content to attract website visitors. You may not know that newer search algorithm updates are now checking to see if the content is not only of high quality but also helpful.

Of course, having to write all that content yourself can be a real pain. And it can be expensive to pay a good writer to do it for you. Gone are the days of using an article spinner because the results are generally so-so.

More recently, of course, you can now use Artificial Intelligence (AI) platforms, like OpenAI and Bard, to write articles. Even so, it's still typically a manual process - having to craft a decent prompt to write one article at a time. Oh, then there are also the multiple re-dos to factor in.

If only there was something better...

Content Marketing - The New Way

image of robot automating content creation

Streamline your content marketing efforts with auto-blogging.

If you're thinking there has to be a better way, you're in the right place. 

That's because there is a better way, and it's called "autoblogging" (A.K.A., automated blogging, automated content creation, automated content marketing).

Buckle up because I'm about to blow your mind with the benefits of this game-changing way of creating and posting articles on websites. 

But first, a definition...

What Is AutoBlogging?

AutoBlogging Defined

Automated blogging uses digital tools and software to generate written content, then post it to a website without human intervention.

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Let a droid automate content creation and publishing for you.

Curation - The original way of doing this is to automatically import the content from one or more Really Simple Syndication (RSS) feeds, then post it on another website. News companies, like Associate Press (AP) and Reuters, syndicate their news so that countless other media sites curate and post their articles. 

But syndication isn't just for well-known news publications. Many everyday websites have RSS feeds to make their content available for syndication (posting it elsewhere).

Brand New Content - While curation still has its value, the advanced way to do automated blogging is to first perform keyword research, then have AI create the content. Then, have it automatically posted to a website. Of course, it's smart to review the published articles and make any necessary edits.

TIP - It's always best to have a game plan when setting up automated blogs. For that,  you can check out Automated Blogging Strategies

The Benefits of AutoBlogging

There are several benefits associated with automated blogging for online marketers, including:

Image of woman showing increasing website traffic on a laptop screen

Enjoy increasing website visitor traffic over time.

Plenty of Great Content

First off, imagine never having to worry about writer's block again. Automated blogging takes care of that for you.

Fast Content Creation

But it's not just about convenience. It's about efficiency. With automated blogging, you can create content faster than a cheetah on Red Bull.

Earning Money & Saving Money

And let's talk about the money. Automated blogging can save you a boatload of cash by eliminating the need for paying content writers. Plus, the extra visitor traffic that automated blogging brings can translate to more affiliate commissions, as well as more sales of your own products & services and sales your local clients make.

Easy Post Scheduling

Plus, with the ability to easily schedule posts in advance, you can take a vacation without worrying about your blog(s) falling apart. I do this all the time.

Attract Search Engines (and Website Visitors)

But wait, there's more! Automated blogging can also help by providing fresh, high-quality, helpful content that search engines love. That translates to more visitors to your websites.


And don't worry about it being impersonal. With the numerous customizable settings that are optionally available, you can easily bend the content to your will.

Other Content Automation

You may be pleased to know that you can also have content automatically created and posted to your social media channels.

For example, SocialBee has a new AI feature that let's you create, schedule, and post AI content to Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even a Google Business Profile. SocialBee can post content to YouTube and TikTok, too.

Wrapping It Up

So, what are you waiting for? Jump on the automated blogging bandwagon and watch your blog soar to new heights.

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Our FAQ bots have gathered the relevant questions about RSSMasher & RSS feeds, and our lab assistant, Elroy, has prepared the answers for you.

FAQs for Automated Content Basics

What is automated content marketing?

Automated content marketing refers to the use of technology and tools to streamline and optimize various aspects of content creation, distribution, and promotion. It involves leveraging automation to save time, improve efficiency, and deliver personalized content to the target audience.

How can automated content marketing benefit my business?

Automated content marketing can offer several benefits to businesses, such as:

  • Increased efficiency and productivity by automating repetitive tasks.
  • Improved scalability and the ability to handle large volumes of content.
  • Enhanced personalization through data-driven insights and segmentation.
  • Consistent content delivery and scheduling.
  • Better audience engagement and targeting.
  • Time and cost savings in content creation and distribution.

How can I automate content creation for my website or blog?

Content creation can be automated through the use of AI-powered content generation tools, which can produce articles, blog posts, social media updates, and more based on predefined templates or guidelines. These tools leverage natural language processing and machine learning algorithms to generate human-like content.

Are there any risks or downsides to using automated content marketing?

While automated content marketing can offer significant advantages, there are a few risks and downsides to be aware of:

  • Potential loss of authenticity and personalized touch in content.
  • Risk of producing low-quality or irrelevant content if not properly managed.
  • Need for human oversight and intervention to maintain quality.
  • Compliance issues if automated content violates copyright or other legal guidelines.
  • Dependence on technology, which may experience glitches or errors.

So, what are you waiting for? Jump on the automated blogging bandwagon and watch your blog soar to new heights.

How can I ensure the quality and relevance of automated content?

To maintain quality and relevance in automated content, consider the following:

  • Set clear guidelines and templates for content generation.
  • Regularly review and update automated content to align with current trends.
  • Use data analytics and audience insights to personalize content.
  • Conduct manual checks and editing to ensure accuracy and coherence.
  • Seek feedback from your audience to gauge content effectiveness.

So, what are you waiting for? Jump on the automated blogging bandwagon and watch your blog soar to new heights.

How can I measure the effectiveness of automated content marketing campaigns?

To measure the effectiveness of automated content marketing campaigns, consider the following metrics:

  • Website traffic and engagement metrics (e.g., page views, engagement, time-on-site, etc.).
  • Conversion rates and lead generation.
  • Social media metrics (e.g., followers, likes, shares, comments, click-throughs, etc.).
  • Email open rates and click-through rates.
  • SEO metrics (e.g., keyword rankings, organic search traffic, etc.).

What are some successful case studies or examples of businesses using automated content marketing?

Examples of successful businesses using automated content marketing include:

  • HubSpot: Leveraging automation tools for personalized email marketing campaigns.
  • Netflix: Utilizing recommendation algorithms to suggest personalized content to users.
  • Amazon: Using automated product recommendations and personalized emails based on user behavior.
  • Spotify: Curating personalized playlists and recommendations using automated algorithms.
  • The New York Times: Utilizing AI to automate content creation for some news articles.

What are some effective ways to personalize automated content?

Personalizing automated content helps to deliver more relevant and engaging experiences to your audience. Here are some effective ways to achieve personalization:

  • Segment your audience based on demographics, behavior, or preferences, and tailor content accordingly.
  • Use dynamic content insertion to include personalized elements such as names or location-specific information.
  • Leverage user data and browsing history to recommend relevant content or products.
  • Implement triggered emails based on user actions or specific events.
  • A/B test different versions of automated content to identify the most effective personalization strategies.

How can I ensure that automated content aligns with my brand's voice and tone?

Maintaining brand voice and tone in automated content is essential for consistent messaging. Consider these approaches:

  • Clearly define your brand's voice and tone guidelines, including writing style, language, and tone of communication.
  • Provide specific instructions or templates to the content generation tool to ensure adherence to your brand's guidelines.
  • Implement a review process where a human editor can review and adjust automated content to match the brand's voice.
  • Continuously monitor and refine the automated content to align with your brand's evolving voice and tone.

How can I optimize SEO with automated content marketing?

Optimizing SEO with automated content marketing involves several strategies:

  • Conduct keyword research to identify relevant and high-ranking keywords.
  • Optimize metadata, headings, and content structure for search engine visibility.
  • Ensure that automated content follows best practices for on-page optimization, such as using descriptive URLs, incorporating internal linking, and optimizing image alt tags.
  • Regularly monitor and update your automated content to align with SEO trends and algorithm changes.
  • Leverage automation tools for SEO analytics and reporting to track keyword rankings, organic traffic, and other SEO metrics.

Best, Don

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